I turn product mechanics and performance data into ads people don't scroll past.

Why this fits

At Adspire Social I run paid media creative for DTC brands in lifestyle and health. That means writing briefs for UGC creators, shooting and editing brand campaigns myself, and adjusting both based on what the funnel is actually telling us. I'm used to owning a piece of creative from the first hook idea through the version that's running live, not handing off ideas and hoping someone else lands them.

That's the same shape as this role: concept through deployment, one person accountable for the outcome. I'd rather take ownership of a smaller number of concepts and see them through than generate a long list of ideas and stop there.

How I'd run the creative engine

1. Concept Start from product mechanics and golfer psychology, not just what looks good. Use whatever performance data is already available to narrow in on hooks worth testing.
2. Brief Write briefs UGC creators and editors can act on without back-and-forth. Clarity is what keeps the testing pipeline moving instead of stalling on production.
3. Launch Get creative into Meta Ads Manager structured and named in a way that makes the results usable later, not just live.
4. Iterate Watch CTR, thumb-stop rate, CPA, and fatigue by angle, and feed what's working (and what's not) directly back into the next round of concepts.

Current work

Most of my day-to-day is Adspire Social's DTC accounts in the lifestyle and health space: paid social ads that move between raw, creator-shot UGC and more produced brand campaigns depending on what the funnel needs at that stage. A few examples below, spanning surf/lifestyle, CBD, and beauty.